CASE STUDY: How I grew my music school from 70 students to over 400 in two years

July 10, 2018 by Steve Roberts

Steve from uLearn Music Australia shares his music school’s journey of growth from a failed attempt, to one that worked. We’ve taken his learnings and compiled them into a case study that is full of actionable tips and lessons learned.

“I’ve often been asked how I managed to achieve such strong growth for my music school. I can tell you, it didn’t happen on my first attempt.

Even though I did achieve growth in student numbers, it wasn’t enough to cover the operating costs of a bigger business structure and my initial attempt failed.

Fortunately, I discovered this before too long and was able to stop the losses and downsize the business into two smaller businesses. On my second attempt, I streamlined my costs and automated many of my processes and went back to a single business structure.

In this marketing guide, I will share with you the lessons I learned in my first and second attempts to grow my music school business.

It’s the way I’ve grown from 70 students to over 400 today!”


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