Google’s Organic vs Local Search Traffic

September 10, 2019 by Matt Glover

In this article by Joy Hawkins, she looks at the difference between Google’s “organic” vs. “local” search algorithms and what that means for how your site appears in search results.

She covers three main factors that fuel the search algorithm:

  1. Proximity
  2. Prominence
  3. Relevance

It’s worth a read – check it out here: https://moz.com/blog/how-does-the-local-algorithm-work

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