How to hide your business street address from your Google My Business listing
Every business should have a Google My Business (GMB) listing but not every business owner wants to have their street address visible to customers. You might be an electrician or a mortgage broker running your business from home, but you don’t want your home address to be visible to everyone looking for services in your area. However, you want the local SEO (Search Engine Optimisation) benefits of having a GMB listing so you don’t miss out on the free traffic Google would otherwise send to you. So what’s the answer?
Thankfully, Google allows you to nominate a geographical service area without having to reveal your actual street address. You get the benefit of local traffic, without the potential headaches of people knowing your home office address.
Here’s how to do it.
First: Create your Google My Business Profile
If you haven’t already made a GMB listing, read this article to find out why you should, and how to get started.
Once you have verified your identity, your profile will be visible in searches, and by default, it probably looks something like this:
Your business name, opening hours, phone number, website link and street address will be shown, along with any photos you’ve uploaded and website reviews you might have from customers! However, just because you offer services in an area, you don’t want people turning up unannounced at your home office, right? That’s where you need to take some additional steps to make sure Google knows where you are to send the right traffic to you, but keeps your street address private.
Second: Nominate a service area and hide your street address.
There are a few steps here, but it’s pretty straightforward.
1. Once you are in your Google My Business profile, click on “Info” in the side menu to bring up your business details.
2. Click on the edit icon next to your street address.
3. Here is where the magic happens! By default, your business street address will be listed. If that happens to be your home-based business, well, your home address will be visible to the world. However, under the address details, you can tell Google that you “deliver goods and services to my customers at their location”. Next, you can specify the regions, postcodes and suburbs that you deliver or operate within. You can add as many or few areas as suit your business.
Finally, you will see a checkbox that says “I also serve customers at my business address”. Leave this checkbox unticked to make your street address private.
Click apply to finish your updates, and shortly afterwards your Google My Business listing will be updated with a map of your service areas only, and your street address will now be hidden from the public. Phew!
We are here to help.
If you get stuck at all, or if Google’s pages look different from when we wrote this article and you can’t find what you need, please get in contact and we’ll point you in the right direction (and update the article while we’re at it). Hint: take your time to define your service areas well, and don’t specify regions that you don’t actually service, but don’t miss any either. Whether you are just starting out, or you are trying to make better use of your “Google My Business” listing we wish you every success!