Search Engine Optimisation

Search Engine Optimisation or SEO is the activity of making sure a website can be found in search engines for words and phrases relevant to products and services the business provides. Consider it quality control for websites.

OVERVIEW

WHAT YOU NEED TO KNOW

 ALWAYS CHANGING

ALWAYS CHANGING

Websites need to continually evolve so that they stay relevant with the phrases and search terms that will attract more people. Regularly adding interesting and authoritative content that is helpful to your customers can bring long term rewards. This needs to be managed so that you stay on top of the trends and keep things fresh.

BE THE EXPERT

BE THE EXPERT

If you create educational and informative content, then Google™ will promote your pages to the top of its rankings, called ‘authority pages’. Writing content people find useful is often shared in blogs, twitter feeds and other social media platforms. Over time Google™ picks up on these authority signals. This circle creates strong and sustainable Google™ rankings.

 BRINGING THE RIGHT PEOPLE

BRINGING THE RIGHT PEOPLE

We want to bring as many people as possible to your business, however quality is also important. Having the right keywords and phrases is important, however you can also pay to be at the top of the list using Google AdWords. This needs to be carefully managed so that you aren’t spending all your marketing budget on those keywords, but considering the words that will bring the right people. Often a mix of both paid ads and organic (unpaid) visitors can help you get the best results.

Process

Monthly Meetings

In order to manage all of these, we meet with our clients on a monthly basis to understand what is important to your business right now and go over the results.

Book an SEO Review

Handy Tips for SEO

Find the best keywords to use

Research what your competitors are doing

Write content that is helpful and likely to be shared

Optimise your site with the best titles and meta tags

Optimise your headings and sub-headings to bring the best results

Produce a sitemap that your search engine can index

Remove duplicate content

DELIVERABLES

WHAT’S INCLUDED?

  • Keyword planner
  • Competitor review
  • SEO rollout plan
  • Content plan
  • Site maintenance
  • Website auditing (as required)
  • Conversion optimisation suggestions
  • Website adjustments
  • Monthly discussion regarding results and activities
SUCCESS STORIES
SUCCESS STORIES

SkyePool Renovations SEO

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250%
7X
looking for something else?

our other degital
marketing services

email marketing

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content writing

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pay per click

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social media

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WHATS NEXT?

Call us now to book an obligation free strategy session